December 10th, Wednesday 09:30 GMT +3

People Make the Brand

From Epilogue To Prologue

There’s a reason why we chose to explore the theme of People Make the Brand under the title FROM EPILOGUE TO PROLOGUE – SONSÖZDEN ÖNSÖZE.

A prologue signifies that everything that has happened so far—including what’s written in the foreword—forms the foundation for what is yet to come. The past serves as the groundwork for both the present and the future. That’s why Shakespeare viewed the past as a prologue.

At People Make the Brand 2025, we invite all our stakeholders to write the prologue of the future. We suggest that what we’ve learned from the past can be used to understand the present and shape what lies ahead. We call on all participants to think critically, creatively, and deconstructively about the future.

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Agenda
09:30

Opening

Evrim Kuran

Consulting, Founder - Universum, Türkiye Leader

Serdar Turan

HBR Türkiye, Editor-in-Chief
10:00

Building the Future Through Culture: The New Century of Employer Branding

Hakan Aran

Türkiye İş Bankası, Member of the Board and Chief Executive Officer
10:20

Competency Development in the 21st Century

Prof. Dr. Muhammed Şahin

MEF University, Rector
10:40

The Nervous System and Resilience: Staying Strong in the Face of Challenges

Dr. Nilüfer Devecigil

Psychologist
10:55

From World to Planet: A New Era of Rights, Responsibilities, and Brands

Prof. Dr. Zafer Yenal

Sabancı Business School Faculty Member
11:10

Leadership That Rewrites the Story: Through a Director’s Eyes

Selman Nacar

Screenwriter, Director, Producer
11:25

Reimagining Sustainability: The Stories of a New Era

Dr. İzel Levi Coşkun

Forvis Mazars Türkiye, CEO & Corporate Sustainability Ambassador
11:40

Inside the Mind of an Exploiter

Oytun Önder

KPMG Türkiye, Fraud Prevention, Investigation, Trade Dispute and Compliance Consulting, Partner
12:00

Lunch Break

13:00

The Formula for Transformation: People, Culture, and Technology

Engin Aksoy

Vodafone Türkiye, CEO

Nazlı Tlabar Güler

Vodafone Türkiye, CHRO
13:20

Time of the Monsters

Prof. Dr. Evren Balta

Global Politics Forum Academic Coordinator, TUSIAD
13:35

Collaboration

Francesco Buquicchio

Egon Zehnder's Global Chief Executive Officer

Murat Yeşildere

Egon Zehnder, Managing Partner
13:55

Human Strategy®: Harmonizing People, Technology, and Enterprise in the Age of AI

Dr. Behice Ece İlhan

Cultural Strategist & Digital Transformation Advisor | Human-Centered Tech Leadership | Consumer Culture Scholar
14:10

The Era of Digital Twins and Augmented Intelligence

Ercüment Büyükşener

Digital Marketing and Communications Consultant, Lecturer
14:25

Technology as the Epilogue, Culture as the Prologue: Who Writes the Story of the Future?

Serdar Kuzuloğlu

Journalist, Tech&Trends Editor
14:40

In short

Evrim Kuran

Consulting, Founder - Universum, Türkiye Leader

Serdar Turan

HBR Türkiye, Editor-in-Chief
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